SEO (Search Engine Optimization) is the process of optimizing a website to rank higher on search engine results pages like Google. It improves a site’s visibility, making it easier for potential customers to find your business online. The benefits of SEO include increased organic traffic, better user experience, higher credibility, and long-term results without paying for ads. It also helps in targeting relevant keywords, attracting quality leads, and boosting brand awareness. For businesses in competitive locations like Vyttila, Kadavanthara, and Ernakulam, SEO is a powerful digital marketing tool to stand out and grow in the local and online market.